Entrepreneur
Speaker
Matija Babic
Creador y CEO de Taste Atlas (Zagreb, Croatia)
In 2018, Croatian political scientist and entrepreneur Matija Babic created Taste Atlas, a map of the world's flavours. The website has millions of visitors from around the world, and encourages people to travel to try local cuisine.
Babic, who was born in Zagreb, noticed that tourist guides were not providing enough information on the subject. I was in the middle of a tour of several European countries and everywhere I went I thought: what is worth eating here, considering that I may never return to some of these places in my entire life? I spent hours Googling and realised that even if I could find information about what to eat in each place, it was impossible to know where to find each dish,' he says. That's how Taste Atlas was born. My goal is to collect recipes for every dish in the world, and not just any recipe, or the simplest one, but the oldest and most traditional one, the one our grandmothers would make,' says Babic.
Babic is not a chef or a food critic, but a journalist and the founder of his country's most widely read news site, Index.hr. His successful career as a young entrepreneur landed him on the cover of the Croatian edition of Rolling Stone magazine, but he decided to change direction with this international project. Today, Taste Atlas has a permanent staff of 30, including journalists, editors, researchers, developers and photographers.
