Francisco Castro

He previously worked for Google as a Key Account Assistant and TRT Lead for Google My Business and Google AdWords Express. He is one of only three Spanish-speaking Diamond Experts for Google Business Profile. He is currently the CEO of Adentity, an agency specialising in Google Business Profile, local SEO, and digital reputation consulting. He is also the co-founder of Waahi, which is part of the Dobuss Group and is a SaaS platform for managing large numbers of locations on Google Business Profile.

Adentity focuses on optimising Google Business Profiles, devising local SEO strategies and managing reputations. Adentity works with national and international companies in both the public and private sectors, helping them to improve their local visibility and reputation through data-driven strategies.