Juan Monzón

Having studied at Singularity University and MIT in the United States, Juan Monzón has accumulated over 20 years' experience in new technologies and digital transformation. He has led projects for major multinationals that utilise state-of-the-art technologies for customer acquisition. 

He is currently director of marketing, communications and sales developing innovative digital experiences using AI, augmented reality, virtual reality, gamification and interactive applications to enhance the hotel and tourism sector.

Case: Creative Extended Reality, Artificial Intelligence and Gamification Technologies Applied to Tourism