Lucía Toro

Lucía Toro started her career in the wine and fashion industries in France, before moving into fine jewellery and working for prestigious Richemont Group brands. She was General Manager for Europe at A. Lange & Söhne, one of the sector's most renowned brands, leading the global market strategy from Paris. In 2023, she joined NUBA as Corporate Director of Business Development. In this newly created role, she spearheaded several key projects, including the Consultancy line, which supports public and private institutions in attracting high-impact tourists and forming strategic alliances with luxury brands, as well as the launch of Shapes by NUBA. This revolutionary concept combines three essential pillars: art, gastronomy and wellness. It offers personalised experiences and redefines tailor-made travel.