Rubén Pérez

Rubén Pérez is Director of Operations at Rusticae, the leading brand in boutique accommodation selection and consultancy. Focusing on overall efficiency and the development of premium, sustainable tourism, he coordinates the operational machinery of the club to ensure the highest quality standards across its entire network.

In his operational management role, he oversees the integration of advanced technological solutions to optimise internal management processes and enhance the performance and visibility of the brand’s independent hotels. He transforms market challenges into competitive advantages, ensuring each property maximises its commercial reach while maintaining its distinctive identity and attention to detail.

Thanks to his comprehensive understanding of the tourism industry, he is instrumental in making key decisions that drive the modernisation of the sector, thus consolidating Rusticae's position as an agile, intelligent ecosystem that is well-equipped to meet the demands of the contemporary traveller.