How can a region establish itself as a destination for gastronomic tourism?

Having cultural heritage and a rich gastronomic tradition is the first step to becoming a destination in this tourism segment. However, in such a competitive environment with a wide range of offerings, establishing yourself as a gastronomic destination requires you to work to high standards when developing products, experiences, routes and strategic plans, as well as improving infrastructure such as access, accommodation and signage. It is also essential to work on storytelling and devise promotion and communication strategies.