Tourism, Gastronomy
and Identity
From 29 June to 1 July 2026, Sigüenza will host the second edition of Discovereat, the international forum that brings together tourism, gastronomy, identity and regional development in rural areas. Over three days, chefs, producers, hoteliers, tourism experts, media professionals and leaders of innovative projects will share experiences and initiatives that are transforming regions through gastronomy.
Set in a stunning location that combines historical heritage, landscape, culture and culinary tradition, Discovereat offers an immersion in the latest trends in gastronomic tourism: from regenerative tourism and the development of regional brands to wine tourism, astro-tourism and culinary experiences linked to local identity.
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Programme
Official opening
6/29/2026 10:30 AM
Welcome to the second edition of this international forum, which brings together the worlds of tourism, gastronomy, identity and sustainable rural development.
Presentation
Can gastronomic tourism help to improve the quality of life in a region?
6/29/2026 11:00 AM
Erik Wolf
Chief Executive of the World Food Travel Association (Portland, USA.)
Presentation
Storyliving: Experiences with Soul
6/29/2026 11:40 AM
Rubén Pérez
Head of Operations at Rusticae (Madrid)
Round table
Gastronomic Villages: Small Towns, Great Destinations
6/29/2026 12:05 PM
Enrique Pérez
Chef at El Doncel* (Sigüenza, Guadalajara, Spain)
Vicent Guimerà
Chef at L'Antic Molí* (Ulldecona, Tarragona)
Presetantion
Tartufo di Pizzo, the ice cream that’s worth a trip to Calabria
6/29/2026 12:30 PM
Franco Di lorgi
Master ice-cream maker at Gelateria Ercole (Pizzo Calabro, Italy)
Presentation
How to build a global tourism and gastronomic brand
6/29/2026 1:00 PM
Linsey Gallagher
President and CEO of Visit Napa Valley (USA)
Presentation
Taste as a regenerative force for places and people. Polish Vineyards as a Year-Round Case Study
6/29/2026 1:30 PM
Hubert Gonera
CEO of Landbrand (Poland)
Presentation
Envisioning the future to change the present: The collaborative development of Manabí as a World Gastronomy Region 2026
6/29/2026 2:00 PM
Orazio Belletini
Director of the Fuegos Foundation (Ecuador)
Presentation
How to make a large-scale impact on the local community
6/30/2026 10:30 AM
Natasha Nedanoska
Cook, farmer and owner of the Pirustija Nedanoski agritourism business (Ramne, North Macedonia)
Presentation
Success story: The Alto Tâmega Taverns. Places that tell a village’s story
6/30/2026 11:00 AM
Vítor Adão
Head Chef at Plano (Lisbon) and driving force behind the Alto Tâmega project (Trás-os-Montes, Portugal)
Teresa Vivas
Expert in rural development and communication (Portugal)
Round table
Whisky, the sea and communication. Integration between industry, gastronomy and culture
6/30/2026 11:30 AM
Florence Grey
Chair of the Organising Committee for Fèis Ìle (Scotland)
Ben Shakespeare
Photographer specialising in whisky (Scotland)
Presentation
Who is shaping gastronomic destinations today? Content that drives regions
6/30/2026 12:00 PM
Marta Iglesias
Content creator and project director of ‘Un lugar en la Ribera’ (La Aguilera, Burgos)
Presentation
Sky Tourism: Creating experiences that can only happen here
6/30/2026 12:30 PM
Juan Jesús Valdelana
CEO of Bodegas Valdelana (Elciego, Álava)
Round table
Astro-Tourism
6/30/2026 12:50 PM
Blanca Moreno
Co-owner and manager of the Molino de Alcuneza hotel (Alcuneza, Guadalajara)
Juan Jesús Valdelana
CEO of Bodegas Valdelana (Elciego, Álava)
Susana Malón
Manager and Technical Director at Lumínica Ambiental (Zaragoza)
Juan Miguel Tolosa
Co-owner of Pagos de Familia Vega Tolosa and Chairman of the Manchuela Wine Route (Casas-Ibáñez, Albacete)
Round table
Revitalising Rural Tourism Through the World of Cheese
6/30/2026 1:20 PM
Jesús 'Suso' Mazaira
Partner and co-founder of Airas Moniz (Chantada, Lugo)
Juan Ocaña Mateo
Livestock breeder in Crestellina (Casares, Málaga, Spain)
José María Alonso Ruiz
President of QueRed and owner of the Quesoba Cheese Factory (Sangas, Cantabria)
Luis de la Vega Yrisarry
Sales Manager at Quesería Finca Valdivieso (Alcázar de San Juan, Ciudad Real)
Workshop
Artisanal Bread Workshop
7/1/2026 10:30 AM
Samuel Moreno
Chef at El Molino de Alcuneza* (Sigüenza, Guadalajara, Spain)
Presentation
How to build a premium gastronomic region
7/1/2026 11:30 AM
Carmelo Bosque
Chef and owner of Lillas Pastia* (Huesca)
Alfredo Lachos
Consultant and trainer in the hospitality industry (Huesca)
Presentation
Travellers on the Grand Tour and the reflection of their gastronomic interests in their travel diaries from Spain
7/1/2026 12:00 PM
Felipe Vidales
PhD in History (Toledo)
Round table
Best practices in wine and gastronomic tourism in Castilla-La Mancha
7/1/2026 12:30 PM
Sandra Luque
Technical Director of the Pago del Vicario Group (Porzuna, Ciudad Real)
María Cristina Barrero
Wine Tourism Director at Bodegas Martúe (Campo de la Guardia, Toledo)
Fernando Fuentes
Manager of Finca Río Negro (Cogolludo, Guadalajara)
Round table
The New Rural Gastronomic Tourism
7/1/2026 1:00 PM
Carlos Fernández
Chef at Kàran Bistró (Pozoblanco, Córdoba)
Salvador Fernández
Chef at Borrego (Bullas, Murcia)
Amaranta Rodríguez
Manageress and maître at Culler de Pau** (O Grove, Galicia, Spain)
José Álvarez
Chef at La Costa* (El Ejido, Almería, España)
Closing Ceremony
7/1/2026 2:00 PM
NEWS
News
Discover-Eat 2026 Explores Gastronomy as a Driver of Rural Tourism in Sigüenza
The Second International Congress on Non-Urban Gastronomic Destinations transforms Castilla-La Mancha into a global forum for a form of tourism capable of revitalizing regions and offering memorable experiences
News
Sigüenza brings together rural culinary tourism leaders at Discovereat 2026
From June 29 to July 1, Sigüenza will bring together some of the most influential voices in international culinary tourism for the second edition of Discovereat. This forum will analyze how gastronomy can become a tool for economic development, social cohesion, and territorial identity in rural areas
A look back at 2025
Partners
Institutional Sponsor
Collaborators
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